By: Matthew Bates, MPH; Jim O'Loughlin, PH.D., MBA, MS
Medical groups are the new "front door" to your health system. Unlocking their potential will allow you to thrive in a value-based world.
Value-based payment models, the rise of patient consumerism, and crossing the tipping point on physician employment are all bringing about massive changes in how healthcare is delivered. Your medical group—or, if you're a leader inside a large health system, your affiliate medical groups—must
transform to meet these new realities. (And there is no time to waste.)
Medical groups are now the front door to the American health system. They are the most consistent touchpoint with patients. In fact, more than 85 percent of your community will visit a physician this year while less than 7 percent spend a night in a hospital. This means that medical group leaders, on the hospital side and the practice side, are in an incredible position. You are the catalyst that drives transformation.
Leading Medical Group Transformation
, a book by Vic Arnold and Matthew Bates, shares an exciting message for all medical group leaders, including those who lead academic medical centers (AMCs), clinically integrated networks (CINs), federally qualified health centers (FQHCs), or rural health clinics (RHCs). Rethinking how you structure and market your business—and engage clinicians, employees, and patients—is the key to unlocking the potential of your medical group and helping your entire health system thrive in a value-based world.
Readers will learn:
- Strategies and tactics to make your medical group patient-centric by embracing consumerism
- Governance structures that work for leading large multi-specialty groups of clinicians (Hint: “command and control” doesn’t work)
- Insights on shaping your brand experience (including pros and cons of creating a common brand across multiple locations)
- What “efficiency” means for primary care practices, specialists, and hospital-based operations
If you have a vision for what your medical group could
be, think of this book as your blueprint for the future. Sprinkled with pragmatic advice, it’s designed to help leaders envision, plan, implement, operationalize and hardwire medical groups that are highly evolved on every level.
“Leading Medical Group Transformation provides leaders with an approachable, understandable, and concise template in understanding how to enhance practice efficiencies and build highly reliable and resilient teams while continuously engaging clinicians and staff. Vic and Matthew have hit all the high spots medical practice leaders need to get started on their journey, starting with the why and progressing through sections devoted to growing operations leaders and establishing strong practice governance.”
- Rob Schreiner, MD, FACP, FCCP